Why is it that when some folks are asked to say something at a special occasion, their first question is, "Do I have to write a speech?" This is accompanied by raising their eyebrows in dismay and possibly wrinkling their nose as if at a malodorous smell. The underlying meaning is, "Please tell me I don't have to write a speech. Can't I just wing it?"
Why is 'winging it' never a good idea? And what's the big deal about writing a speech?